One of the biggest issues facing golf clubs around the world is a business model that no longer seems to appeal to the next generation of golfers. With choices many and varied and time tight, the idea of committing to just one clubs is not palatable to many new players. But a business in America has taken an age old golf idea - Scotland's golfing societies - and made it into a modern business. On this week's episode we chat with NewClub Golf co-founder Matt Considine about a concept that is fast gaining traction in the US and could one day be popular around the world.
Links mentioned on this episode: